About
About LEEMIAN
LEEMIAN (丹瑞里企业管理（上海）有限公司) is the lead company behind developing Danish Lifestyle Centres, H.C. Andersen Culture Centres – and Theme Parks across China. All our projects are inspired by Danish culture, storytelling and design.
LEEMIAN is also the sole official representative of the H.C. Andersen Museum in Odense, Denmark, for Mainland China.
As such, LEEMIAN manages all collaborations with Chinese governments and companies on behalf of the museum and is also the only entity working with H.C. Andersen in China who is recognized by the Danish authorities.
H.C. Andersen IP in China
To better represent H.C. Andersen in China while staying true to his core values, LEEMIAN is cooperating with the H.C. Andersen Museum and Danish authorities to launch a rebranding campaign in 2025.
H.C. Andersen Competition
As we develop the new H.C. Andersen IP specifically designed for the Chinese audience, we are excited to announce a competition inviting people of all ages in China to share their unique interpretations of H.C. Andersen’s works
This competition aims to tap into the huge creative potential within the Chinese population and discover the most creative and innovative talent in the country.
Join us on this exciting journey and help shape the future appreciation of H.C. Andersen for generations to come!
- Competition starts 4th April 2025
- Winners will be announced in December 2025.
- Great prizes await the most creative participants!
- The Top 10 entries will be selected to become Official Hans Christian Andersen Ambassadors in China.